Starbucks bets on brand as it enters India - MarketWatch

5 February 2012, 9:27 am

CNNGo.comStarbucks bets on brand as it enters IndiaMarketWatchBy Nick Godt, MarketWatch MUMBAI (MarketWatch) — Starbucks Corp., which this past week signed a deal to open retail stores with India's Tata Global Beverages Ltd., is banking on its brand's attraction within a young and increasingly affluent middle ...Mumbaikers face a future of venti-sized whipped vanilla chai lattesCNNGo.comStarbucks Comes to India, Selling Coffee and AtmosphereKnowledge@Whartonall 14 news articles »... Read More »

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